Personal Data Protection

Last updated: 01.02.2026

Selena-fashion.eu processes the personal data of its customers and users in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Bulgarian legislation.

Personal Data Controller

The personal data controller is Selena Fashion (online store),
Contact email: info@selena-fashion.eu

What personal data we collect

Depending on how you interact with the website, we may collect:

  • name

  • phone number

  • email address

  • delivery address

  • IP address (for security and protection against misuse)

Purposes for which we use the data

Personal data is used solely for:

  • processing and delivery of orders

  • communication with customers regarding orders and enquiries

  • sending informational and marketing communications only with explicit consent

  • improving the security and functionality of the website

Retention period

  • Data related to orders and accounting documents is retained in accordance with legal requirements.

  • Data used for marketing purposes is retained until consent is withdrawn.

  • Data from comments and contact correspondence is retained for a reasonable period or until a request for deletion is received.

Comments

When comments are submitted, the data entered in the form, as well as the IP address, is collected for protection against spam and misuse.

Your rights

You have the right to:

  • access your personal data

  • request correction or deletion

  • withdraw your consent to marketing

  • lodge a complaint with the Commission for Personal Data Protection

Cookie Policy (summary)

We use cookies for:

  • the normal functioning of the website

  • remembering preferences

  • traffic analysis (e.g. Google Analytics)

  • marketing (only with consent)

You can manage or disable cookies through your browser settings.

Contact

For questions regarding personal data, you can contact us at:
📩 info@selena-fashion.eu
💬 Viber / WhatsApp: +359 898 654 334